Facebook (FB  ) CEO Mark Zuckerburg met recently with top European Union officials in Brussels to discuss regulations on artificial intelligence which could impact the social network's business.

Zuckerburg's visit is at a time when European regulators are accessing whether Facebook's data practices have violated the competition law. Margrethe Vestager, the E.U.'s powerful executive vice president in charge of making Europe "fit for the digital age", is also looking at Google (GOOGL  ) and Amazon (AMZN  ) data use in separate probes.

The European Commission is due to unveil new regulations on artificial intelligence. Reports suggest the EU's new regulations on facial recognition and digital strategy could affect Facebook and other tech giants. Facebook is one of many U.S. tech companies that have invested in A.I. Facebook recently bought the British A.I. company Deeptide and the London-based computer vision start-up Scape Technologies.

Zuckerberg said that private companies like Facebook need help from regulators in defining certain aspects of their work. Facebook's chief has called for specific regulation when it comes to elections, harmful content, privacy, and data portability. He said new rules should be clear and balanced and it shouldn't be left up to individual companies to set their own standards.

Facebook released a white paper which outlined considerations regulators should consider when proposing regulations that could impact tech companies. Facebook said tech companies shouldn't be punished for publishing illegal speech, because it would be impractical to require internet platforms to approve each post. "Retrofitting the rules that regulate online speech for the online world may be insufficient. New frameworks are needed," the paper said.

The company's recommendations include requiring companies to set up "user-friendly" channels to report harmful content and regularly release enforcement data. It suggested that governments should define what illegal content is.

Vera Jourova, E.U.'s vice president for values and transparency, said it's unfair for the company to shift all the burden to authorities.

"Facebook cannot push away all the responsibility," because regulations will never solve every problem, she said. "It will not be up to governments or regulators to ensure that Facebook wants to be a force of good or bad."