Amazon.com Inc's (NASDAQ: AMZN) Prime Day has become a major fixture on the retail calendar since its inception in 2015, offering Prime members exclusive access to a vast array of deals across categories.
As consumers grapple with rising living costs and remain wary of their spending, all eyes were on brands' sales performance during Prime Day. While Amazon applied deep discounts on its products, other brands used the event to drive sales and increase visibility, Similarweb noted in a recent report.
Let's explore the top products by Best Sellers Rank from Prime Day's latest edition on July 16-17, 2024.
Rising Consumer Confidence
According to the report, consumer confidence appears to be rising, with shoppers opting for more expensive products this year in the Electronics and Amazon Devices & Accessories categories. Security cameras made up 60% of top Amazon Devices & Accessories items. Apple Inc's (NASDAQ: AAPL) products, comprising 50% of the top 10 electronics on day two, were up to $291 more expensive than other top items in the category.
Health and Beauty Trends
Health goals were significant to consumers, with 80% of top grocery products offering nutritional or dietary benefits. Consumers remained loyal to their favorite beauty and personal care products, with minimal changes to the top products compared to last year. Korean products continued to be popular, taking the top five spots in the Beauty & Personal Care category on day two.
Top Products by Best Sellers Rank
Consumers increasingly opted for higher-priced items in this category. Last year, eight out of the top 10 products were priced under $35, while this year only 5 are. Here are some top-ranked products:
- Fire TV Stick, HD, sharp picture quality, fast streaming, free & live TV, Alexa Voice Remote with TV controls Amazon $17.99
- Ring Video Doorbell '1080p HD video, improved motion detection, easy installation ' Venetian Bronze Ring $49.99
- Blink Outdoor 4, Wire-free smart security camera, two-year battery life, two-way audio, HD live view... 3 camera system Blink $99.99
- Blink Video Doorbell | Two-way audio, HD video, motion and chime app alerts and Alexa enabled...(Black) Blink $29.99
Bedding products were particularly popular during Prime Day. In contrast, kitchen items were not as prevalent this year, with only one lunch box appearing in the top 10 on the second day. Top products included:
- Queen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - White Oeko-Tex Bed Sheet Set CGK Unlimited $25.49
- BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, Car and Auto Detailer, Green, 1400B Bissell $81.67
Consumers stayed loyal to their favorite beauty products, as 70% of top products from last year remained on the list. Korean beauty products dominated, securing the top five spots on day one. Notable products included:
- COSRX Snail Mucin 96% Power Repairing Essence 3.38 fl.oz 100ml, Hydrating Serum for Face with Snail Secretion Filtrate COSRX $9.58
- LANEIGE Lip Glowy Balm: Hydrate, Glossy, Lightweight, Moisturize & Tint with Shea Butter Laneige $15.20