Amazon.Com Inc (AMZN  ) announced that its extended Black Friday and Cyber Monday event, which lasted from November 17 to November 27, was the most successful in its history compared to the same period in previous years.

During this 11-day shopping event, customers worldwide purchased over one billion items, enjoying nearly 70% more savings than last year.

The company also revealed that new deals would be available daily until December 24, offering discounts on various products.

Doug Herrington, CEO of Worldwide Amazon Stores, stated that the company initiated its holiday season with Prime Big Deal Days in October and extended its Black Friday and Cyber Monday events to provide more convenience and savings for customers. He highlighted that many customers are still shopping, and Amazon plans to offer millions more deals on a diverse range of products.

Popular items during this period included COSRX Snail Mucin skincare, Fire TV sticks, Ring doorbells, and Bissell vacuum cleaners.

U.S. consumers set a record by spending $12.4 billion on Cyber Monday, a 9.6% increase from the previous year, surpassing the expected $12 billion, CNBC reports.

The total online sales for Cyber Week reached $38 billion, exceeding the forecast of $37.2 billion.

Price Action: AMZN shares were trading lower by 0.40% at $147.14 on the last check Tuesday.