Amazon (AMZN  ) has spent $11 billion on streaming video and music services in 2020, according to its annual report reported on by CNBC. This spending amount came out to be more than 41% than the year prior, with the company having one of the most popular premium streaming services that has been made available.

Amazon has aimed to gain customer attention in the midst of competitors, such as Netflix (NFLX  ), Disney+ (DIS  ), Apple TV+ (AAPL  ), Spotify (SPOT  ), and the ongoing list of new rivals in the space. Amazon Prime has surpassed 150 million subscribers in January 2020, while Netflix has had around 204 million subscribers around the world, and Disney+ has had beyond 100 million.

Being one of the consequences of the coronavirus pandemic, many individuals spent more time inside with technology, and so it has taken on more expensive film projects in the meantime. These includes popular Amazon Prime features such as "The Marvelous Mrs. Maisel" and "Borat Subsequent Moviefilm."

The company of Amazon has additionally been willing to invest in video and music content in order to increase the amount of Prime memberships. The competition with other streaming services has increased exponentially as of late. Especially in 2020 alone, Netflix has had 203.66 million subscribers, which was an increase of 31.4% in comparison to the year prior to that. By the end of the fiscal year of 2020, Disney+ obtained over 70 million subscribers, which had increased from around the 10 million that had been attained at the end of the year in November 2019.

While it has yet to be seen as to whether Amazon will continue on with their trend of success, they have a great deal of rivalry with other subscription services, and so, nothing is truly set in stone regarding their level of future accomplishment. The statistics concerning the number of subscribers demonstrate that there is a good amount of competition and that it may be a close call as to which ones are most popular, in the end, it should be about enjoyment of services rather than about popularity.