Rebecca O'Bern

Video Gaming Console Market Now Nearing... In the beginning, there was Atari, Sega (OTC: SGAMY), and Nintendo (OTC: NTDOY). Later, PlayStation, Xbox, and eventually, Oculus Rift. The...

How Caffeine Makes Consumers Spend Impul... The number of caffeinated beverages a consumer drinks before shopping will directly influence their buying decisions, according to a recent...

Christmas Tree Shortage as Supply Chain... For most families in the United States, the winter season is marked by Christmas traditions, and for many, that includes decorating a Christ...

Target Strengthens Partnership With Levi... Target Corporation (NYSE: TGT) has announced that the retail brand is teaming up with Levi Strauss & Co (NYSE: LEVI) by offering a new line...

Panera Bread Adds Climate-Friendly Menu... Panera Bread has become the first restaurant chain to include climate-friendly labels on their menu. Now offering Cool Food Meals, Panera's...

Why Most Consumers Changed Brands in 202... The majority of consumers have changed their brand loyalty during the pandemic. According to a recent

The "New Normal" of Consumer Holiday Spe... Emerging this season, according to Nielsen (NYSE: NLSN), are five consumer groups based on COVID-19 restrictions and personal financial situ...

California Bans Flavored Tobacco and E-C... Due to the popularity of flavored tobacco products in the youth population, most flavored tobacco products have been banned in the State of...

Two Major Mall Owners File for Chapter 1... Following a series of bankruptcy declarations by many stores and businesses in the midst of the coronavirus pandemic, two major mall owners...

Dollar General Opens New Stores Targetin... Dollar General (NYSE: DG) is tapping into its higher-end consumer base, compared to its normal target market, as new popshelf stores open so...

Nostalgia-Based Marketing Campaigns Tren... As consumers may have noticed, many companies (especially ones selling food items) have trended toward the angle of "nostalgia" recently, br...

Top Healthcare CEOs Reflect on Changing... With arguably the most complex healthcare sector in the world

Walmart Ends Contract With Bossa Nova Ro... Walmart (NYSE: WMT) has officially cut ties with Bossa Nova Robotics, according t...

Coca-Cola Discontinues Tab After 60 Year... With the intention of streamlining production, Coca-Cola (NYSE: KO) is discontinuing Tab, its first ever diet soda, after nearly 60 years (5...

Elon Musk's Neuralink Brain Implant Unve... The human brain has 86 billion neurons and Elon Musk has pioneered a way to wirelessly interface with them. Recently, the technology of Neur...

Lowe's Launches "Shark Tank" Pitch Conte... Teaming up with Daymond John, star of ABC's "Shark Tank" (NYSE: DIS), Lowe's (NYSE: LOW) has launched a pitch contest to help support divers...

Walmart CEO Predicts "New Normal" to be... Contactless shopping experiences through e-commerce purchasing methods, such as curbside pickup options, have become the norm during the cor...

Four Consumer "Resets" Behind Pandemic S... The ongoing coronavirus pandemic has clearly impacted consumer buying habits in a number of ways over the last few months, particularly with...

Inside Kraft Heinz's Restructuring Plan Kraft Heinz (NASDAQ: KHC) is selling part of its cheese business to a U.S. affiliate of the France-based dairy corporation Lactalis Group in...

Major Luxury Brand Burberry Announces Fi... UK-based Burberry (OTC: BURBY), a luxury brand, is set to release high-end reusable face masks, the first announcement of such product in a...

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