China's biggest anime streaming site Bilibili
Through this partnership, Bilibili will host multiple online activities jointly with QQ Music. The two platforms will work together to create a series of music videos for outstanding creators, invite well-known musicians to remix certain songs and produce boutique music albums.
The partnership will allow verified artists to receive support and exposure across Bilibili and QQ Music's platforms. In addition, the two sides will also hold offline exchanges and concerts to provide musicians with more professional training and performance opportunities.
Bilibili and QQ Music will also jointly host a number of online tryouts for music content creators, rewarding winners with custom-made music videos and guidance from professional producers.
Commenting on the cooperation announcement, Li Ni, Vice Chairman and COO of Bilibili, said: "Bilibili is home to a large number of talented music creators and enthusiasts who are keen on secondary creation. As a leading domestic digital music platform, QQ Music has accumulated abundant experience in music copyright management, record distribution, as well as the support and promotion of musicians. We look forward to making more efforts to help outstanding musicians grow and benefit more music lovers."
The number of music creators on Bilibili has exceeded 500,000, with over 1,000 original music works created each month. The total interactive engagements on videos in Bilibili's music section have exceeded 2.2 billion, with the total number of bullet chats exceeding 320 million. Remixed versions of "Are you OK", "Gokuraku Joudo", "Big Bowl Thick Noodle" and many other hit songs have gone viral on Chinese internet.
This is not the first partnership between Tencent and Bilibili. In October 2018, the two companies announced a strategic partnership in anime content and games.
