Walmart Inc (WMT  ) will likely disrupt the customer shopping experience by integrating generative AI tools.

These innovations enhance every phase of the customer's journey, from product discovery to purchase.

The retail giant is in the advanced stages of testing AI-powered features, including a conversational shopping assistant, an intuitive search tool, and an innovative interior design assistant.

These tools will likely offer personalized, interactive, and efficient shopping experiences, TechCrunch reports.

In the coming weeks, Walmart customers will see a new shopping assistant engineered to provide specific answers, personalized product recommendations, and detailed product information.

Walmart is also enhancing its search functionality with generative AI technology.

This feature allows customers to input specific queries, and the AI-powered tool, understanding the context, will present a curated collection of relevant items.

Furthermore, an interior design feature is under development, combining generative AI with AR technology.

Customers can upload a room's photo, and the AI will suggest decoration ideas, placing virtual items within the space for a visual preview. This tool will offer customized interior design solutions, aligning with individual preferences and budgets.

These AI advancements follow the successful deployment of the "My Assistant" AI app to Walmart's corporate employees, a move that received positive feedback for enhancing productivity and efficiency.

Walmart's move follows a similar effort by Amazon.Com Inc (AMZN  ) as the erstwhile low-margin American multinational retail corporation eyes higher margin and intensified e-commerce rivalry.

Price Action: WMT shares traded lower by 0.33% at $163.48 premarket on the last check Thursday.