According to a report from the Wall Street Journal, Disney (DIS  ) is considering a membership, subscription program to offer members exclusive perks, discounts, and other perks with the ultimate goal of increasing spending per customer.

It's similar to Amazon (AMZN  ) Prime which has been massively successful in getting members to increase their spending on the website. Some of the enticements that Amazon offers is discounts on certain items, free shipping, and access to its music and video library. The company is also constantly adding new content options for Prime members with the latest example being the "Lord of the Rings" series and Thursday Night NFL games.

Like Prime, the subscription option would also allow Disney to collect information from customers which would increase its ability to deliver ads and optimize its offerings which include streaming, theme parks, and merchandise. Disney would also be able to build a better relationship with its 'super fans' who visit the theme park multiple times a year and are willing to pay top dollar for a more premium experience.

Discussions of this new offering are reportedly in very preliminary stages, so there is a lack of details on what specific audience it would target pricing, or launch date. According to Disney's Chief Communications Officer, Kristina Schake, the company is considering some sort of membership program: "Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences, and products that are most relevant to each of our guests. A membership program is just one of the exciting ideas that are being explored."

This program also fits with management's recent comments on a conference call about the 'franchise flywheel'. The company said that its content reaches viewers across an array of demographics and mediums. In essence, the bundle would increase synergies between its IP and theme park further.

Disney's recent performance mirrors what we are seeing in the economy. The company's subscriber growth has flattened, while its theme parks business is exploding in terms of pricing and demand. There is potentially more upside to the theme park segment as international visitors, remain depressed relative to the pre-pandemic period.