Entertainment powerhouse Disney (DIS  ) has most recently made the decision to close at least 60 of its North American stores by the end of 2021. This decision was made, according to Disney, because it wanted to make e-commerce more of the focus, which will ultimately impact at least 20% of its retail stores worldwide.

"The global pandemic has changed what consumers expect from a retailer. We now plan to create a more flexible, interconnected e-commerce experience that gives consumers access to unique, high-quality products across all our franchises," said Stephanie Young, president of Disney's consumer products, games, and publishing, according to the Wall Street Journal.

The ways in which Disney hopes to improve its e-commerce platform involve enhancing the Shop Disney website and app, as well as providing more direct-to-consumer adult apparel, collectibles, and home goods. Disney stated that its plan to rid itself of quite as many "brick-and-mortar stores" would ultimately expand its audience to be inclusive of more adults rather than catered to children only.

But also, its plan would aim to protect those who are being impacted by the coronavirus. In-person experiences at the stores simply are not the same as they once were. The company revealed that it would like to change its overall consumer structure and behavior so as to attract different types of consumers, but also, to broaden its horizons in varying ways.

Although Disney has yet to disclose the details of which specific locations will be impacted, it will nevertheless bring out a "more seamless, personalized, and franchise-focused" experience. This shift to more of an e-commerce focus will be impactful, but it will not affect the 600 or more Disney Parks stores, shop-in-shops at stores like Target (TGT  ), or stores at third party retailer locations.

The multimedia company of Disney, in its intent to close down physical stores and to open up the door to more of an e-commerce focus, has moved in a direction that could potentially be suitable for the overall benefit of the company itself. No matter how many twists or turns that it may face, Disney will eventually find its place and become more attuned to the types of customers that it wants in the end.