Meta Platforms (NASDAQ: META) recently announced that users on Facebook and Instagram can now connect their crypto wallets and share NFTs across both platforms.
Anyone who resides in the United States will now have the capability of posting the NFTs that they own across Facebook and Instagram in addition to where they post them on the NFT sites, like OpenSea. Users on Facebook and Instagram are now able to connect their digital crypto wallets, like Rainbow, MetaMask, and Trust Wallet, in order to post their digital NFTs.
"Today we're announcing everyone on Facebook and Instagram in the U.S. can now connect their wallets and share their digital collectibles," Meta said in a blog post. "Additionally, everyone in the 100 countries where digital collectibles are available on Instagram can now access the feature."
Although NFT trading has generally decreased by 97% ever since the start of 2022, the amount of traders and general presence on NFT trading platforms such as OpenSea has not gone downhill quite as drastically. Additionally, the level of passion for NFTs has overall increased, especially among brands such as Starbucks, Build-A-Bear, and Tiffany's, which have all come out with NFT collections very recently.
According to Meta on the company's website, "there will be no fees associated with posting or sharing a digital collectible on Instagram." In order to share any NFTs on Facebook or Instagram, the most recent version of the apps must be downloaded. Then the preferred digital wallet type must be downloaded on users' phones. Connecting a digital wallet is easy; all users need to do is highlight "digital collectibles" tab beneath the settings after logging in to Facebook or Instagram.
As soon as the digital wallet is linked to Facebook or Instagram, NFTs can be seen from the wallet within the app. NFTs can be shared on Facebook or Instagram to the feed simply by posting like normal, or by highlighting "Share to Feed" straight from the wallet.
This new NFT feature will likely open up new doors and opportunities in terms of exchanging or sharing NFTs among users. Success rates may be experienced on an individual basis, but overall, the benefits of sharing NFTs is that it can be a valuable way of expressing or advertising for brands, art, or even just the self as a whole.