Ford Motor Company
Notably, sales of F-Series trucks climbed 24%, reinforcing their position as America's top-selling truck lineup.
The company reported a 1.3% decline in U.S. total vehicle sales to 501,291 units from 508,083 units in the same period a year ago.
Electrified vehicles contributed significantly, with Ford setting a first-quarter record of 73,623 units sold, reflecting a 26% year-over-year increase.
Hybrid and electric vehicle sales experienced a notable boost, rising 33% and 12%, respectively, with the Mustang Mach-E achieving a strong start despite limited inventory.
F-Series, along with Ranger and Maverick, together lifted Ford's total pickup sales to 243,317 in the first quarter.
The F-Series lineup, which includes gasoline, diesel, hybrid, and electric models, saw a 38% spike in March alone, culminating in 190,389 trucks sold for the quarter.
Meanwhile, the Maverick set an all-time monthly record in March, selling 19,008 units.
Ford's electrified lineup gained traction, accounting for 15% of total first-quarter sales. The Mustang Mach-E led the charge with 11,607 units sold. Total hybrid sales rose 33%, fueled by strong demand for the F-150 hybrid and Maverick hybrid.
The E-Transit electric van also saw an increase, with sales up 30% to 3,756 units.
The Bronco lineup helped Ford's off-road performance segment grow by 20% in the first quarter, with total sales reaching 105,222 units. The Bronco posted a 35% year-over-year increase, selling 32,595 units and outselling the Jeep Wrangler in recent retail data.
Ford Pro Intelligence subscriptions grew by 20%, reaching approximately 674,000 active users. Meanwhile, the adoption of BlueCruise, Ford's hands-free highway driving technology, has risen, accumulating an estimated 5 million hands-free highway hours driven across Ford and Lincoln.
Price Action: F shares traded lower by 0.60% at $9.97 at last check Tuesday.
