Ford Motor Company
The global shortage of silicon wafers continues to linger; while the impacts have been felt far and wide across most industries, certain businesses have been hit harder than others. This is because industries utilize different chips, with the auto industry tending to use less-powerful chips than a personal computer, for example. Higher-end customers such as phone and computer makers, however, tend to have priority over chip reserves due to their lucrative nature for chipmakers.
As such, companies like Ford, General Motors
Ford, facing mounting pressure from dealers facing emptying lots, announced over the weekend that it would be sending those unfinished vehicles to dealers. Customers are being given the option to accept a credit for the missing features if they purchase a Ford with missing components. According to Ford spokesman Said Deep, features such as rear seat air condition controls will be added later.
Ford is far from alone in shipping feature incomplete cars to dealers. GM has stopped offering certain features on certain vehicles, such as removing the start/stop fuel saving function from some of its pickup trucks. Similarly, Tesla
Things have been a bit rough for Ford lately, especially with the company's latest earnings miss. Ford shares went into the red on Monday, though seemed to make some modest recovery, ending Tuesday 0.37% up.