Maplebear Inc. (NASDAQ: CART) and Uber Technologies, Inc. (NYSE: UBER) have unveiled a strategic collaboration, introducing Uber Eats restaurant delivery services to Instacart users.
This venture will enable Instacart customers nationwide to utilize the platform to order from a vast array of restaurants facilitated by Uber Eats.
This announcement signifies a crucial expansion in service offerings for Instacart, allowing customers to seamlessly access restaurant deliveries alongside grocery purchases through the Instacart app.
The integration will introduce a dedicated "Restaurants" tab within the app, streamlining the ordering process for users.
"Our goal is to make it effortless for people to go anywhere and get anything," stated Dara Khosrowshahi, CEO of Uber.
"We're excited that this new strategic partnership with Instacart will bring the magic of Uber Eats to even more consumers, drive more business for restaurants, and create more earnings opportunities for couriers."
Fidji Simo, CEO and Chair of Instacart, highlighted the convenience this partnership brings, emphasizing the seamless experience of fulfilling both grocery and restaurant needs within a single app.
For Uber, this collaboration represents a strategic avenue to drive more orders to Uber Eats partners while expanding its restaurant offerings to millions of Instacart users across the U.S., including suburban demographics.
Beyond consumer convenience, this partnership is also expected to bolster brick-and-mortar businesses. By leveraging technology and innovative solutions, Uber and Instacart aim to empower restaurants and retailers, facilitating greater online visibility and sales.
Price Action: CART shares are trading higher by 3.01% at $37.63 at the last check Tuesday.