Similar to other clothing companies, such as Adidas
Part of the Tezos blockchain, these NFTs seem to be a far more energy-efficient choice compared to others. These types of NFTs are distinguished because they come in various style of digital hoodie art. Some types are more valuable or rare than others, coming in at different costs. Most commonly, costs for these pieces begin at around $8.30. The more rare types of pieces will be released in the coming weeks.
Gap will also be partnering with the maker of the Frank Ape cartoon character, Brandon Sines, to ensure the quality of the designs.
"With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history," said Sines in a statement. "I cannot wait to share the physical and digital pieces we've been working on with Gap and Frank fans worldwide."
These NFTs from Gap will be featured in various categories, which are: Common, Rare, Epic, and One of a Kind. Common can be bought for 2 tez, Rare for 6 tez, Epic for 100 tez, and so on. Gap has stated that the "gamified experience" will inspire customers to hoodie art that goes up to the point of the epic level.
Gap will additionally have a sale for 50% off that will reduce the cost of men's hoodies to around $25. Chris Goble, Chief Product Officer and General Manager of Gap North America, expressed generally positive sentiments regarding Gap's partnership with Sines. He said, "Gap has always been at the intersection of music, art and culture. So we are excited about this growth opportunity in the digital space with artists like Brandon Sines."
