General Mills Inc
The number is approximately equal to the acres that General Mills engages to source key ingredients for its products sold through Walmart and Sam's Club.
Initial projects will be supported through grants administered by the National Fish and Wildlife Foundation (NFWF).
The objective is to support the transition to regenerative agriculture production through systems change and elevate the potential for more resilient yields for farmers through improvement of soil health, watersheds, biodiversity, climate change and farmer economic resilience.
The projects will look to enhance regenerative agriculture outcomes across various crops, including wheat, in the Northern and Southern Great Plains.
The partnership reflects both companies' intention to build on organizational commitments and leverage collaboration to help spur industry-wide change.
"We are excited by the opportunity to bring our products, including Pillsbury refrigerated dough and Blue Buffalo pet food and treats, to Walmart shelves more sustainably, with the help of our merchants and farmer partners," said Jon Nudi, Group President, North America Retail at General Mills.
Efforts will target seven U.S. states in the Northern and Southern Great Plains including North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Colorado and Minnesota.
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