On Monday, Alphabet Inc's (GOOG  ) (GOOGL  ) Google significantly upgraded its artificial intelligence-powered content generation tools, unveiling the Veo 2 video and enhanced Imagen 3 image models.

These advancements promise to revolutionize creative workflows, offering realism and customization for video and image creators.

Veo 2, Google's video generation tool, produces high-quality videos in diverse subjects and styles.

The company said in the blog that the model excels in realism, capturing details like human expressions and cinematographic effects.

Its enhanced understanding of physics and cinematography enables users to generate stunning content, from tracking shots to wide-angle compositions.

According to the search giant, the Veo 2 achieves superior results compared to competing models. It offers a resolution of up to 4K and video lengths extending to several minutes. It incorporates advanced features like shallow depth of field, specific lens types, and detailed movement dynamics.

Developers and creators can access the tool through Google Labs and expect broader integration with platforms like YouTube Shorts in 2025.

Veo 2 is designed with safety in mind. It embeds SynthID watermarks in generated videos to prevent misuse or misinformation.

This focus on responsibility underpins Google's measured rollout of Veo 2 across its platforms.

The Imagen 3 model offers enhanced image composition and detail accuracy, supporting a range of styles from photorealistic to abstract.

It generates richer textures and adheres more faithfully to user prompts.

Imagen 3 is now accessible in over 100 countries through Google Labs' ImageFX tool, allowing users worldwide to experiment with its cutting-edge capabilities.

Google also launched Whisk, a creative tool that combines Imagen 3 with Gemini's visual analysis capabilities. Users can input images to generate detailed captions, remix styles, and create personalized designs like digital plushies or enamel pins.

Google's latest tool rivals ChatGPT parent OpenAI's Sora AI video generator, which was launched in February, but the model quickly faced challenges, including errors.

Amazon.Com Inc (AMZN  ) debuted its AI-powered video tool for advertisers in September, competing with Adobe's (ADBE  ) Firefly Video Model, while Meta Platforms Inc (META  ) introduced Movie Gen in October to generate videos, images, and audio from text prompts.

Recently, Marc Andreessen praised OpenAI's Sora video model for addressing a key robotics challenge by enabling realistic video generation. He highlighted the model's ability to generate 3D-realistic video from text prompts, simulating complex elements like lighting and reflections essential for real-world navigation.

Price Action: GOOGL stock is up 4.65% at $200.29 at the last check on Monday.