Netflix Inc
The popcorn will initially become available at Walmart Inc
Netflix isn't new to food ventures. The 2020 deal with Ben & Jerry's brought us the 'Netflix & Chilll'd' flavor, still a grocery aisle favorite.
"Movie night and popcorn go together like a hot dog and a bun," Netflix declared, highlighting the natural pairing of their new snack line.
The popcorn launch coincides with Netflix promoting its summer slate, featuring the final season of "Vikings: Valhalla," new seasons of "Too Hot to Handle" and "Barbecue Showdown," and films like "A Family Affair" with Nicole Kidman and Zac Efron, plus "Beverly Hills Cop: Axel F" with Eddie Murphy.
In addition to snacks, Netflix is planting its flag in physical locations. It now operates three theaters in New York, Hollywood and California and plans to open "Netflix House" complexes by 2025, combining entertainment, dining and retail in over 100,000 square feet each in Dallas and King of Prussia, Pennsylvania.
Popcorn Indiana, named after a small town in Indiana, was acquired by Eagle Foods in 2017 and operates out of Waukegan, Illinois.
This collaboration marks another chapter in Netflix's push to become a household name, not just on screens, but in snack bowls too.