The hotel chain Hilton (HLT  ) recently announced it will construct astronaut facilities for Voyager's private space station, known as the Starlab. The Hilton plans on making sleeping and hospitality arrangements for the astronauts, and will continue to collaborate with the Voyager to discover further marketing chances for the space station.

"For decades, discoveries in space have been positively impacting life on Earth, and now Hilton will have an opportunity to use this unique environment to improve the guest experience wherever people travel," said Hilton President and CEO Chris Nassetta on the significance of this collaboration. "This landmark collaboration underscores our deep commitment to spreading the light and warmth of hospitality and providing a friendly, reliable stay - whether on the ground or in outer space."

The primary reason that NASA is taking advantage of this opportunity from Hilton is that the company would like to shift gears by having more privatized stations as the International Space Station reaches a point of no longer being in existence. Back in 2021, the Voyager and operating company, Nanoracks, were offered $160 million for the Starlab space station, which is ultimately going to take the place of the International Space Station.

According to Voyager Chairman and CEO Dylan Taylor, the Voyager recognizes ample marketing chances for Starlab in terms of science and research studies in addition to spaceflight. It is anticipated that the Starlab will be built in a very flexible manner, with its design containing three modules connected to one another. In terms of long-term objectives, Starlab would ideally like to eventually create even more Starlabs in order to cater to varying marketing needs and goals.

"Starlab will be more than just a destination, it will be an experience made infinitely more unique and artful with the Hilton team's infusion of innovation, expertise, and global reach," said Taylor in a statement. "Voyager and Hilton are acutely focused on creating innovative solutions for the future of humanity and this partnership opens new doors to what is possible for comfort-focused space exploration and habitation."