Last Thursday, The Gap Inc
The clothing retailer has been losing customers to its rivals, such as Shein and Amazon.com Inc
Fiscal Fourth Quarter Highlights
For the quarter ended on February 3rd, Gap saw a tiny YoY increase of 1% in sales that amounted to $4.3 billion, but still surpassing LSEG's estimate of $4.22 billion. But, the increase is owed to an additional week during fiscal 2023 that benefited Gap's retail peers as well. However, Old Navy grew 6% to $2.29 billion and more importantly, returned to growth for the first time in more than a year.
With fewer markdowns and lower input costs. overall gross margin surged 5.3 percentage points to 38.9%, surpassing StreetAccount's estimate of 36%. As a result, Gap went from last year's loss to a net income of $185 million, or 49 cents per share, smashing LSEG's estimate of 23 cents.
Comparable sales remained flat, which is better than StreetAccount's estimate of a drop. In-store sales rose 4% but online sales contracted 2%, making 40% of total revenue.
Brand Segmentation
Old Navy sales expanded 6% to $2.29 billion with comparable sales rising 2%.
Gap sales contracted 5% to $1.01 billion, but comparable sales rose 4%.
Banana Republic sales also contracted 2% to $567 million with comparable sales also dropping 4%. Re-establishing the Banana Republic brand for it to shine in the premium lifestyle space will take more time, with the CEO Richard Dickson acknowledging that it is behind on the fundamentals.
Although having improved from the previous quarter, Athleta sales dropped 4% to $419 million with comparable sales tanking 10% as the brand is holding the pricing fort.
A Muddy Outlook
For both the current quarter and fiscal year, Gap is expecting sales to be roughly flat as apparel market is expected to decline this year. Even Urban Outfitters Inc
Gap seems to be on track to reinvigorate its brands.
Gap is expecting grow its gross margin by at least a half percentage point in fiscal 2024. It did a good job at improving its gross margin and cost structure last year, along with strengthening its marketing efforts that sparked enthusiasm from women shoppers, but it's still far from getting its mojo back.
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