With world governments enacting various social distancing mandates and ordering citizens to stay home to limit the spread of the coronavirus, or COVID-19, many are finding themselves stuck at home. Worldwide internet traffic is up as users try to occupy themselves, with streaming services being inundated to the point of some experiencing service outages and slowdowns. The traffic to streaming services and the heavy burden on internet services have presented a unique challenge to overcome.
The massive surge in the usage of streaming services by consumers stuck at home has eaten up a large percentage of available bandwidth, which so far is being felt the most in Europe. To free up bandwidth, European authorities began pushing streaming services to act accordingly and reduce their bandwidth usage.
Acting in accordance with the desires of E.U. regulators, many streaming services and social media sites have begun reducing streaming quality to lessen bandwidth usage. Disney
YouTube (parent company Alphabet,
According to an anonymous inside source who spoke with Bloomberg, Netflix
- https://www.businessinsider.com/netflix-is-down-outage-issues-reported-us-uk-coronavirus-outbreak-2020-3
- https://www.bloomberg.com/news/articles/2020-03-25/netflix-reduces-video-quality-in-more-countries-to-handle-surge
- https://www.zdnet.com/article/how-netflix-is-adjusting-network-operations-during-the-covid-19-outbreak/
- https://www.theverge.com/2020/3/22/21189920/disney-plus-delayed-france-uk-streaming-reduce-quality-coronavirus
- https://marketingland.com/social-platforms-cut-streaming-quality-as-social-distancing-wages-on-278226
- https://www.adweek.com/digital/youtube-goes-standard-definition-by-default-for-streaming-worldwide/