Recently, the Disney-owned (NYSE: DIS) streaming platform Hulu decided to come out with an end-of-year recap feature, following the success of other year-end recaps by companies like Spotify (NYSE: SPOT).
Hulu is currently providing subscribers with the choice of discovering more information regarding their viewing habits and trends through a feature known as the "Your TV DNA" tool. This tool can be reached on a website where users are able to see their profile of viewing trends that have been made throughout the year.
The "Your TV DNA" feature makes assessments about users' streaming patterns, as well as most frequently viewed genres and the amount of television shows or movies that were seen. In order for the users to receive their recaps, they will be required to log in to their Hulu accounts online. From that point, the "Your TV DNA" tool will assess user information, and then convey the most commonly viewed genres, which can include a wide variety of them.
"This year, for the first time, Hulu is giving subscribers the opportunity to request to see their own viewing DNA and the tools to proudly share, should they so choose, their streaming persona," Hulu stated in a blog post about the subscription feature. "Starting today, subscribers can visit YouTVDNA.com and request to see their personalized Hulu viewing habits throughout 2021."
Hulu has also revealed some data regarding the general trends and habits of users on its site. The statistics showed that "Only Murders in the Building" was the most frequently viewed comedy, and that "Nine Perfect Strangers" was the most commonly viewed television series in general. The most heavily streamed date in 2021 for Hulu was Jan. 31, mainly since subscribers were viewing the previous night's episode of "Saturday Night Live."
With Hulu's new "Your TV DNA" tool, this will enable users to view their own personal viewing trends and habits. It will cause users to become more aware of their personal preferences, as well as to help them understand themselves and their personal choices a bit further.