Last week, Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) Google shared plans to trial a brand-new feature for a smoother song-searching experience on YouTube.
Android users can search for songs on YouTube by humming or singing under the new feature.
Users in the beta group can toggle the new feature from YouTube's voice search and "hum or record the song you're searching for three or more seconds," the New York Post cites from the company blog.
The new feature could intensify YouTube's rivalry with Apple Inc (NASDAQ: AAPL)-owned app Shazam.
Google also aims to relieve some pressure on creators with the feature apart from a smoother song search experience for users.
In 2020, Google reportedly launched the feature on the Google app, Google Search widget, and Google Assistant. However, now users need to hum the tune for 10 - 15 seconds rather than three.
The algorithms capture every detail hummed, like accompanying instruments and the voice's timbre and tone.
When a user hums a melody into Search, the machine learning models transform the audio into a number-based sequence representing the song's melody.
It then compares these sequences to thousands of songs worldwide and identifies potential matches in real-time.
Google's models can identify songs from various sources, including human singing, whistling or humming, and studio recordings.
YouTube ads revenue hit $7.67 billion in the second quarter.
Alphabet's second-quarter revenue increased 7% year-over-year to $74.60 billion, which beat the consensus of $65.42 billion. The company reported quarterly earnings of $1.44 per share, which beat analyst estimates of $1.20 per share.
In June, YouTube shared plans to launch its first official shopping channel for live commerce in South Korea, marking its official shopping channel debut in any country.
Price Action: GOOG shares traded higher by 0.06% at $135.57 premarket on the last check Tuesday.