Intuit Inc (INTU  ) successfully transitioned to a subscription-based model while also showing additional upside from generative artificial intelligence (AI).

The Intuit Analyst: RBC Capital Markets' Rishi Jaluria initiated coverage of Intuit with an Outperform rating and price target of $760.

The Intuit Thesis: Around 80% of Intuit's revenue is generated by recurring subscriptions. The company has achieved "greater platform expansion," Jaluria said in the initiation note.

Platform revenues now represent 77% of Intuit's total revenues, versus 53% five years ago and the mix-shift in favor of subscription and cloud would drive "better unique economics," he added.

Intuit enjoys a market leadership position in tax and accounting software, which should be a tailwind as "tax codes and regulations become increasingly complex," the analyst wrote.

Tax preparation and SMB accounting are "very services-heavy industries," Jaluria says. GenAI gives Intuit's customers the ability to automate and generate cost savings.

He added that the company's non-GAAP and GAAP operating margins could reach around 40% and 30%, respectively, in fiscal 2026.

INTU Price Action: Shares of Intuit had risen by 0.66% to $660.52 at the time of publication on Wednesday.