According to new data, fewer people are buying the iPhone 14 and other older models. Ahead of the iPhone 15 launch expected at Apple's September event, demand for the iPhone 14 series has slowed down.
What Happened: Demand for Apple Inc.'s (NASDAQ: AAPL) iPhone 14 series and older models slowed down in the June quarter when compared to the March quarter, data from Display Supply Chain Consultants (DSCC) shows, as reported by Wccftech.
DSCC is a display market research firm, and according to OLED panel shipments, the revenue share of iPhones in the top five has fallen from 51.2% at the end of the March quarter to 46.3%.
iPhone 15 Effect: Some of this slowdown could be attributed to the upcoming iPhone 15 series launch expected in September.
For instance, demand for the more premium iPhone 14 Pro models has fallen off a cliff. While the iPhone 14 Pro Max's revenue share fell from 20.1% in the March quarter to 10.7% in the June quarter, the iPhone 14 Pro's share fell from 15.6% to 9.2%.
On the other hand, the iPhone 14's share almost doubled from 7.7% to 15.3%. Likewise, iPhone 13's share rose from 7.8% to 11.1%.
Four out of the top five performers were all iPhones. Samsung's Galaxy S23 Ultra was the only non-iPhone model, coming in fifth place with a share of 5.2%.
Waiting For The iPhone 15: Apple is expected to launch the iPhone 15 series in September, featuring thinner bezels and a new titanium design replacing the steel frame. Other features in the pipeline include a USB Type-C port, a periscope camera, and an Action Button.