Shares of Amazon (AMZN  ) blasted well above the $1,000 a share mark Thursday after the close as the company reported earnings that were WAY beyond Wall Street expectations. Overall, Amazon had a net income of $256 million or 52 cents per share for the prior quarter. At the upper end analysts had expected 50 cents. Historically Amazon uses the third quarter to invest back in it's business and just about everyone had expected to see that eat into their profits.

Revenue was higher by 34%, handily beating the streets expectations. A whopping $43.47 billion was the final revenue number which was well past the $41.58 billion that was expected. Interestingly the company said that $1.3 billion of those sales came from the recent acquisition of Whole Foods. Mostly, the company attributed this good report to the success of "Prime Day" back in July. Though the amount of prime members is not reported by the company, they did say that those subscriptions grew by 59% year over year.

So all seems to be quite rosy for Amazon right now, so what's next? The company says they are working to make shopping easier for customers so they are not attracted to competitors that are getting better at playing the "Amazon game". One way they look to do this will be with a new service that starts next month calle Amazon Key. This is a service that will start in a few markets and let customers get packages delivered inside their front doors. The company will also look to improve on their space inside Kohl's stores where Amazon customers can come and return their purchases as well as buy the Echo devices. Lastly, the company will expand on it's locker offering at Whole Foods stores. Currently customers can come an pick up their packages and drop off returns in lockers.