The markets mostly made new record highs for the first time this week as earnings continues to shine a bright future on Wall Street. The Dow 30 was the laggard today as IBM (IBM  ) disappointed investors with their earnings announcement, sending shares lower by 4.27%. The S&P 500 added 13, hitting new record highs in the process, along with the Nasdaq 100 which gained 40. After the close investors will be looking closely at names like Qualcomm (NASDAQ; QCOM) and American Express (AXP  ) for further guidance on the tech, and financial sectors. Tomorrow's scheduled news includes unemployment claims along with manufacturing index numbers from the Federal Reserve.

United Continental (UAL  ) shares suffered a steep, 6.11% decline today after the airline announced their earnings. While the earnings per shares came in better than expected, along with revenue, investors chose to focus on the outlook that the company gave which disappointed the street. Shares have had some trouble staying positive for the year, but remain higher at this point by 2%.

Discovery Communications (DISCA  ) added 4.34% today as reports hit the street that Discovery and Scripps Networks (SNI  ) have once again been discussing a merger. Both companies have a solid presence in travel and food media with popular brands such as the Food Network and Discovery Channel. The move today takes the stock out of a two month range and back into positive territory for the year.

McCormick (MKC  ) shares fell 5.22% today on news that the company would be buying Reckitt Benckiser's food business for $4.2 billion. Reckitt is the owner of popular food brands such as French's Mustard and Frank's RedHot Sauce. Analysts continue to speculate on who will buy who as the food industry remains in a consolidation mode.