The markets traded extremely quiet today ahead of the New Year holiday. The Dow 30 was higher by 62, the Nasdaq 100 added 10, and the S&P 500 gained 4. As of now, it seems that the markets are content to sit at highs to close out the year.
Netflix (NASDAQ: NFLX) was one of the big leaders in the Nasdaq and S&P 500 today as shares popped 3.47%. The company announced their New Year's resolution, which includes releasing 80 original films in hopes of attracting more subscribers. It should be noted that this will only put the company further in debt, so it is no small gamble. The company also released a list of classic movies and shows it will add to freshen up its offerings. Shares are higher on the year by over 50%.
Starbucks (NASDAQ: SBUX) was also a nice gainer on the day, closing up 0.94%. The stock got some positive comments from Tigress Financial Partners, which initiated coverage today with a buy rating. The analyst believes that Starbucks' management team is focused on its strategy to deliver growth through their new initiatives. They also believe that health and wellness efforts will add to the growth in 2018 and beyond. Shares are in an uptrend and positive on the year by around 4%.
Monster Beverage Company (NASDAQ: MNST) shares sold off 2.04% today on news of the CEO selling off $12.1 million worth of shares. The stock is higher on the year by almost 50%, so this down move is not concerning to most investors so far. The overall health of the company remains consistent and a healthy 24% net profit margin will likely cause investors to see this dip as an opportunity.