Time to break out the windbreakers and baggy jeans; '90s fashion is coming back.
Rising interest in 1990s and early 2000s fashion on social media apps like Instagram and TikTok have helped fuel the comeback of a look that had appeared to die off. Search terms like 'Y2K fashion' have trended higher throughout the last five years, according to Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google Trends.
And so far, some clear winners of the trend have emerged. Abercrombie & Fitch Co (NYSE: ANF), a mall staple and one of the leaders of fashion in the 1990s and early 2000s, has surged back through an updated catalog and trendy celebrity endorsements.
The company reported earnings earlier this week, reporting stronger revenue numbers than ever before, sending its stock to a new all-time high. Following suit, American Eagle Outfitters (NYSE: AEO) reported growing sales, although the growth was slightly below analysts' expectations.
Other companies cashing in on the changing trends in fashion include Levi Strauss & Co (NYSE: LEVI), up more than 70% in the last year as well as Steve Madden LTD (NYSE: SHOO) which is up more than 30% in the last year.