Roku Inc
As part of the deal, both companies will launch new technological offerings to simplify and boost TV streaming.
Roku has incorporated its demand application programming interface (dAPI) into FreeWheel's TV platform to enable this partnership.
Also, publishers can use Roku platform signals to allow advertisers to target audiences and estimate campaign performance.
"Our goal is to create a better TV experience for our partners and consumers. This new collaboration brings together an industry-leading blend of data, tech and reporting to accelerate the shift from traditional TV to streaming TV." said Youssef Ben-Youssef, Roku's senior director of technology partnerships.
On Tuesday, Roku announced a partnership with Shopify
Price Action: ROKU shares are trading higher by 0.7% at $76.00 on the last check Wednesday.