OpenAI CEO Sam Altman on Monday unveiled what he calls an "early" but transformative step in AI video technology. The new tool, likened to "GPT-1 for video," promises an accessible co-creation experience and is already sparking excitement among early adopters.

What Happened: OpenAI has rolled out an AI-powered video generation feature named Sora that offers users groundbreaking creative possibilities. Altman emphasized the collaborative potential of the tool in a post on X, stating, "One of the most exciting things to me about this product is how easy it is to co-create with others; it feels like an interesting new thing!"

This rollout follows a recent announcement of OpenAI's "12 Days of OpenAI" event, showcasing new launches and features, Altman shared on X.

Currently, users with OpenAI Plus accounts receive 50 generations per month, while Pro subscribers can access 500 fast generations or unlimited slow-mode creations.

Why It Matters: This development builds on OpenAI's rapid user adoption, with recent data revealing 300 million weekly active ChatGPT users and over 1 billion daily messages sent. The company's growth trajectory, valued at $157 billion, is drawing global attention, with innovations like Sora-the anticipated full release of its AI video model-potentially reshaping creative industries.

Altman closed his announcement with optimism, encouraging users to explore the tool's creative potential: "This is early... but I already think the feed is so compelling. Excited to see what you make."