Introduction Shake Shack (SHAK  ) made waves as the East Coast In-N-Out when it started out in New York City inside Madison Square Park in 2004. From that moment forward, Shake Shack steadily grew itself transnationally, branding itself as a burger titan, even in cities like Moscow and Dubai. In early 2015, the company went public with an IPO that ballooned to $1.6B, a figure reported by Fast Company. With 71 US stores, including domestically-licensed stores, and another 43 franchises overseas in major cities at 2016 year-end, Shake Shack has been faring well, until now.

Current Outlook

In its first quarter of fiscal year 2017, Shake Shack "experienced a 2.5% fall in same-store sales, [revising its] 2017 comparable sales outlook [and falling] more than 60%" to $34.86 as of market close on July 5th, according to Wall Street Journal. This price is a considerable fall given Its peak price of $92.86 in May 2015. With financial concerns, Shake Shack hired a new CFO, Tara Comonte, with hopes that she will be able to "make sure that investor expectations are realistic and protect the company's unique ability to think small while growing large," a comment made by Nicole Miller Regan, a senior research analyst at Piper Jaffray.

The Future of Shake Shack is Tech

As Comonte takes the helm as the newly-minted CFO, she laid out her focus at Shake Shack, which is to use technology to connect the customer. The company already bolstered their technology by creating the app for mobile orders, but Comonte hopes to take it a couple of steps forward with new technological innovations that would speed up internal processes for inventory, invoicing, and other financial systems. With this new CFO in place, even despite the dip in its stock price, CNBC shares that Randy Garutti, the CEO of Shake Shack envisions that Shake Shack is still in its early stages with the target of opening up 450 Shake Shack locations in the United States alone. There is still a strong sense of optimism for Shake Shack from both the new CFO, Tara Comonte and CEO Randy Garutti.