Although he doesn't generate the same amount of headlines and emotions as other billionaire tech founders and CEOs like Elon Musk and Mark Zuckerberg, Tobias Lutke of Shopify
His insights are also worth paying attention to due to the incredible success of Shopify which has reached heights that were unimaginable just a few years ago. Lutke's insight was that Shopify wouldn't compete directly with Amazon
Lutke was able to imagine an Internet with millions of merchants rather than just a handful. And, it's because of companies like Shopify that give them the ability to compete with multinationals like Amazon and Walmart
So, it's interesting and noteworthy that he continues to believe in crypto and putting his money where his mouth is in terms of his personal fortune and Shopify. For one, he has been an aggressive buyer of Coinbase
Another indication of Lutke's interest in crypto is that he continues to be an avid purchaser and connoisseur of NFTs as he builds out a collection that he occasionally shows off online. Many people believe that NFTs are a new way to signal status in the online ecosystem, while others have higher ambitions for the asset class.
In terms of Shopify, the company has not really been too much at the forefront of cryptocurrencies although it does accept payment in about 20 different coins. So far, this doesn't make up a meaningful portion of total revenue which is consistent with crypto being more about speculation rather than commercial activity.