Fans of cryptocurrency likely know that meat stick and meat snacks company Slim Jim has been a supporter of the meme coin Dogecoin for years.
Now, Slim Jim has set its sights on the metaverse with a new virtual world and non-fungible token collection.
What Happened: Slim Jim announced the launch of the "Meataverse," a new Web3 interactive experience for fans of the company. The launch was hinted at with several trademark filings years ago.
Users can claim a free NFT if they are one of the first 10,000 to sign up and supply an email and phone number. The 10,000 NFTs known as GigaJims will evolve over time from actions completed by the owners of the digital assets, similar to a character in a video game.
The NFTs are minted on the Polygon blockchain.
Slim Jim has also hinted that the NFTs will offer exclusive perks and benefits in the future, acting as a digital membership card.
On the website, the roadmap lists the current feature as "Season 1: The Power of S.A.U.C.E." with more to come.
S.A.U.C.E. refers to the digital currency of the Metaverse that can be used to level up the character.
Slim Jim calls the Metaverse a "meaty web3 experience" with the virtual world "meatier, spicier" and home to "unlimited energies."
Why It's Important: Meataverse is the first Web3 digital membership club and interactive NFT experience from Slim Jim.
Slim Jim, a unit of Conagra Brands Inc (NYSE: CAG), previously used the power of Dogecoin to show support for the meme crypto and grow its social media following.
Conagra Foods became one of the first public companies to mention Dogecoin on an earnings call back in 2021.
"We've seen a market uptick in audience interaction, including direct engagement and advocacy from the person that created Dogecoin as you can see on this slide," CEO Sean Connolly said at the time.
Connolly called Dogecoin a "natural fit for our brand."
The company's use of memes about Dogecoin and other topics has helped boost its social media following.
Slim Jim has more than 500,000 followers on Twitter, more than 1.4 million followers on Instagram and over 4.3 million followers on TikTok.
The company's previously released Doge-themed NFTs. This could mark the start of a more defined NFT strategy to engage with its loyal fans using it as a digital membership.