Snoop Doggie Doggs, the pet wear brand founded by entertainment icon and entrepreneur Snoop Dogg, in partnership with SMAC Entertainment and Little Earth Productions, is expanding its retail presence with seven new partners and more to come throughout 2023.
After launching on its website and Amazon in late 2022, the brand is entering retailers like Petco Health And Wellness Company Inc (NASDAQ: WOOF), PetSmart, and Kohl's Corporation (NYSE: KSS).
Other partners include Healthy Spot, Faire, Pet Supplies Plus, and Wholesale Pet.
Most recently, Snoop Dogg partnered with Petco Health for an ad campaign in which he plays the human version of a Doberman pinscher.
The line currently consists of dog clothing, toys, and accessories like harnesses and food bowls.
The company said these retailers represent a significant milestone for Snoop Doggie Doggs, which has been steadily expanding its retail presence since its founding.
Snoop Doggie Doggs has additional retail partners that will be announced later this year.
"As a California-based pet retailer, partnership with Snoop Doggie Doggs made perfect sense," said Reva Choi, senior director of marketing of Healthy Spot.
Snoop Doggie Doggs apparel products range in size XS-XL and the big dog size, with the entire lineup retailing from $14.99-$99.99.