Spotify (SPOT  ) formally launched its new Blend feature this week, enabling users to unify their varied interests into one place, which makes the experience much easier when it comes to relating to other users and finding new music together.

The new Blend experience involves taste match scores in order to compare and contrast musical interests with that of other users' friends and data stories that can be shared throughout various social networks. This particular feature of Spotify is intended to be an exciting new aspect of it, and it also serves as a way of gaining new users. Since users who are subscribing for free have the capability of making or partaking in a Blend, it can potentially attract or draw users in when it comes to getting them to join for the first time. The mentality behind this particular action is that once the user is drawn in, he or she will potentially choose to remain with the app.

Blend also contains additional features for those who are premium users. Premium users will be able to view more information regarding personal preferences and interests that go into each playlist song. It is quite alike in quality and nature with the Wrapped feature, which permits users to make stories that can be shared with others. It will additionally inform users of interesting facts regarding pieces of music that made it to the playlist. Spotify additionally will change the cover art in order to make the Blend playlist far easier to identify.

The experience of Spotify's Blend will surely be an exciting and intriguing new addition to the audio streaming service. It will capture the interest of users in ways that it had not before, since it will be adding a social component to the platform, as well as various ways of comparing and contrasting musical tastes. Blend offers a way to provide musical enjoyment from both an individual and social standpoint, thus making the experience of music more profound for all.