The Television Academy announced the 2022 Primetime Emmy Awards nominations on Tuesday, and the nominees were dominated by streamings platforms like HBO Max (NYSE: T) and Netflix (NASDAQ: NFLX).
While the Academy posted this year's nominees without a clear list based on programmer--leaving showrunners to count their own tallies--HBO Max's dark comedy series "Succession" was the clear standout, earning 25 nods--including Outstanding Drama--to make it the most-nominated program of 2022.
Meanwhile, Netflix's "Squid Game" will make history as the first non-English language show to be nominated for Outstanding Drama. The survival thriller also picked up 14 other nods, including categories like Best Lead Actor in a Drama Series.
The rivalry between HBO/HBO Max and Netflix for Emmy nominations has been heating up for the past decade. This year, HBO/HBO Max got the leg up with 140 nominations, while Netflix only earned 105, falling from the 129 nods last year. Netflix has also been struggling recently to keep subscribers after the pandemic-induced increase as more consumers were looking for home entertainment amid nationwide lockdowns.
Other competitors like Hulu (NYSE: DIS) also reached records this year, with the streaming platfrom racking up a total of 58 nominations. That is more than double its 26 nods earning last year, and tops its previous record of 27 nominations set in 2018.
Apple TV+ (NASDAQ: AAPL) also made improvements from last year, racking in 52 nominations from 35 last year. That total was thanks to its hit comedy series "Ted Lasso", which garnered 20 nods and its freshman sci-fi workplace drama "Severance", which earned 14 nominations.
"Ted Lasso" won Outstanding Comedy Series in 2021 and it's in the running for the same category again this year. The comedy series also broke records for most nominated freshman comedy in Emmy history last year in only its second year of eligibility.
Compared to other popular streaming platforms, Disney+ saw nominations fall by about half this year to total 34 from 71 in 2021. Amazon Prime (NASDAQ: AMZN) nominations rose by 10 to 30 this year, while Paramount+ (NYSE: PGRE) earned 11 and Peacock (NASDAQ: CMCSA) received 3.