According to a recent report from Sensor Tower, the amount of non-mobile game apps that have been purchased and downloaded have surpassed that of mobile gaming app subscriptions in Apple's (NASDAQ: AAPL) App Store.
Approximately 50.3% of overall revenue in June can be attributed to non-mobile game apps, as opposed to mobile gaming apps. This percentage can be compared to that of five years ago, when mobile gaming subscriptions constituted about 67% of all app purchases.
This particular change in app spending was mainly noticed in the American App Store rather than Android's Google Play (NASDAQ: GOOGL). Throughout the years of 2019 and 2020, the mobile gaming world became much more renowned, and it is speculated that this occurred mainly because of the pandemic. In this year alone, non-mobile gaming apps have experienced a growth rate of approximately 129%, in comparison to the 50% growth rate of mobile gaming apps.
In general, however, the amount of money that is spent on apps has been experiencing a significant decrease. While the beginning of the pandemic marked a time during which people began to spend much of their money on mobile games, by May 2022, users began to change their investments on things like restaurant dining and travel.
Some of the most popular non-mobile gaming apps include TikTok (with 187 million downloads), Meta's (NASDAQ: META) Instagram, Facebook and WhatsApp, and Snapchat (NYSE: SNAP). In terms of mobile gaming apps, the most popular one throughout the past few years has been Subway Surfers (with over 80 million downloads). The second most popular gaming app was Garena Free Fire (with 70 million downloads over the past few years).
In spite of the fact that mobile game downloads have exponentially declined over the past few years, games in general still take the lead in terms of total downloads. Over two billion games have been downloaded on Apple's App Store throughout the second quarter of 2022, and the Google Play Store experienced close to 12 billion game downloads.