Once again, it is rumored that Apple is planning to enter the movie and show production business. It certainly has the capital for such a venture; the company has $200 billion in reserves. Apple has previous connections to the movie industry in its ownership of Pixar under Steve Jobs; it could now simply buy an existing production studio with an excellent track record in generating original content. However, Apple's competition-primarily Netflix, Amazon, and Hulu-already have a firm hold on the market.
The TV industry has come to recognize the long-term potential in catering to "cord-cutters", or customers who forsake traditional television for videos streamed online. To such consumers, original content that can be watched at the viewer's convenience is ideal. Netflix has had incredible success with its original programming, most notably with its series House of Cards and Orange is the New Black-both of which are now at three seasons and counting. In addition to providing content for a mature audience, Netflix also signed a 2012 deal with Disney granting it access to animated children's movies. The deal appreciably broadened the age range of Netflix's viewer population. After the deal kicked in in 2013, revenue increased 22% to $1.1 billion; the company grew to 31.09 million subscribers domestically and 9.19 million abroad. Now valued at $32.9 billion in 20...
Once again, it is rumored that Apple is planning to enter the movie and show production business. It certainly has the capital for such a venture; the company has $200 billion in reserves. Apple has previous connections to the movie industry in its ownership of Pixar under Steve Jobs; it could now simply buy an existing production studio with an excellent track record in generating original content. However, Apple's competition-primarily Netflix, Amazon, and Hulu-already have a firm hold on the market.
The TV industry has come to recognize the long-term potential in catering to "cord-cutters", or customers who forsake traditional television for videos streamed online. To such consumers, original content that can be watched at the viewer's convenience is ideal. Netflix has had incredible success with its original programming, most notably with its series House of Cards and Orange is the New Black-both of which are now at three seasons and counting. In addition to providing content for a mature audience, Netflix also signed a 2012 deal with Disney granting it access to animated children's movies. The deal appreciably broadened the age range of Netflix's viewer population. After the deal kicked in in 2013, revenue increased 22% to $1.1 billion; the company grew to 31.09 million subscribers domestically and 9.19 million abroad. Now valued at $32.9 billion in 20...