An annual survey reveals the fastest growing brands in the U.S. and includes rankings for fast growth brands amongst different age groups. Likely to no surprise, lists are dominated by the rise of artificial intelligence.
What Happened: Morning Consult ranks the fastest growing brands among U.S. residents, which provides a look at which brands are gaining interest from consumers and could be gaining market share. Similar to the 2022 list of the fastest growing brands, technology leads the way with several foods, beverages and brands followed closely behind.
Here's a look at the Fastest Growing Brands lists overall from Morning Consult and sorted by age demographic, with public traded stock tickers where available.
Fastest Growing Brands, overall:
- ChatGPT
- Starry, a unit of PepsiCo
(PEP ) - Zelle
- Shein
- Twisted Tea, a unit of Boston Beer Company
(SAM ) - Southwest Airlines
(LUV ) - OpenAI
- Facebook, a unit of Meta Platforms
(META ) - Instagram Reels, a unit of Meta Platforms
- Coke Zero Sugar, a unit of Coca-Cola Inc
(KO ) - Jeep, a unit of Stellantis N.V.
(STLA ) - Amazon Pharmacy, a unit of Amazon.com Inc
(AMZN ) - Topgolf, a unit of Topgolf Callaway Brands Corp
(MODG ) - Fox Nation, a unit of Fox Corporation
(FOX ) - E.l.f Beauty Inc
(ELF ) - Keystone Light, a unit of Molson Coors Beverage Company
(TAP ) - YouTube Shorts, a unit of Alphabet Inc
(GOOG ) (GOOGL ) - Instagram, a unit of Meta Platforms
- HP Instant Ink, a unit of HP Inc
(HPQ ) - Clinique, a unit of The Estee Lauder Companies
(EL )
- Kraft, a unit of The Kraft Heinz Company
(KHC ) - NYX Professional Makeup
- Holland America Line, a unit of Carnival Corporation
(CCL ) - Modelo Especial, distribution rights in the U.S. from Constellation Brands
(STZ ) - ChatGPT
- Clinique
- Keystone Light
- Planet Fitness
(PLNT ) - Google Workspace
- Fox Nation
- Canva
- Dyson
- Pottery Barn, a unit of Williams-Sonoma
(WSM ) - Google Pixel
- Dollar General
(DG ) - Hulu, a unit of The Walt Disney Company
(DIS ) - Crocs
(CROX ) - YouTube TV
- Victoria's Secret
(VSCO ) - Cadillac, a unit of General Motors Company
(GM )
- ChatGPT
- Shein
- Coke Zero Sugar
- Apple TV, a unit of Apple Inc
(AAPL ) - Major League Soccer
- Starry
- HP Instant Ink
- Waze
- Natural Light, a unit of Anheuser-Busch InBev
(BUD ) - Kate Spade, a unit of Tapestry Inc
(TPR ) - PayPal Credit, a unit of PayPal Holdings
(PYPL ) - Porsche
- Discovery+, a unit of Warner Bros. Discovery
(WBD ) - Amount
- Sport Clips
- Fox
- Tommy Hilfiger, a unit of PVH Corp
(PVH ) - US Cellular
(USM )
- Zelle
- ChatGPT
- Harley-Davidson
(HOG ) - StubHub
- Jeep
- Booking.com
(BKNG ) - Grubhub
- Twisted Tea
- Hilton
(HLT ) - Starry
- Microsoft Excel
- Nerds Candy
- Ticketmaster, a unit of Live Nation Entertainment
(LYV ) - Instagram Reels
- Apple iMessage
- Ralph Lauren
(RL ) - Sheetz
- Duckhorn Vineyards
(NAPA ) - Tesla Inc
(TSLA ) - Southwest Airlines
- Southwest Airlines
- Lipton, joint venture between Pepsi and Unilever
(UL ) - Google Services
- Ruffles
- YouTube Shorts
- Nestle Pure Life Water
- Gain, a unit of Procter & Gamble Company
(PG ) - Zaxby's
- CVS CarePass, a unit of CVS Health Corporation
(CVS ) - Diet Pepsi
- Captain Morgan, a unit of Diageo plc
(DEO ) - Panasonic
- Aquafina
- Ikea
- Best Western
- Zelle
- Haagen-Dazs
- Mayo Clinic
- Google Maps
- Meta
The Starry beverage from Pepsi makes appearances on several of the lists as does Zelle, which is owned by several large banking companies.
Major League Soccer ranks as a fast growing brand among Millenials, which comes with Apple having the exclusive streaming rights to the soccer league and superstar Lionel Messi joining the league in 2023.
Meta Platforms also performed well on the list with Meta, Facebook and Instagram all taking spots on the lists.
The same could be said for Alphabet with its YouTube and Google brands showing up on multiple lists and seeing strong growth across different age demographics.
Electric vehicle company Tesla also finds its way onto the list of fastest growing brands amongst Gen Xers, ranking 19th. The company was not on any of the top growth brands in last year's poll.