The Fastest Growing Brands In 2023: ChatGPT, Starry, Zelle, Shein, Tesla, Hulu And More

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An annual survey reveals the fastest growing brands in the U.S. and includes rankings for fast growth brands amongst different age groups. Likely to no surprise, lists are dominated by the rise of artificial intelligence.

What Happened: Morning Consult ranks the fastest growing brands among U.S. residents, which provides a look at which brands are gaining interest from consumers and could be gaining market share. Similar to the 2022 list of the fastest growing brands, technology leads the way with several foods, beverages and brands followed closely behind.

Here's a look at the Fastest Growing Brands lists overall from Morning Consult and sorted by age demographic, with public traded stock tickers where available.

Fastest Growing Brands, overall:

  1. ChatGPT
  2. Starry, a unit of PepsiCo (NASDAQ: PEP)
  3. Zelle
  4. Shein
  5. Twisted Tea, a unit of Boston Beer Company (NYSE: SAM)
  6. Southwest Airlines (NYSE: LUV)
  7. OpenAI
  8. Facebook, a unit of Meta Platforms (NASDAQ: META)
  9. Instagram Reels, a unit of Meta Platforms
  10. Coke Zero Sugar, a unit of Coca-Cola Inc (NYSE: KO)
  11. Jeep, a unit of Stellantis N.V. (NYSE: STLA)
  12. Amazon Pharmacy, a unit of Amazon.com Inc (NASDAQ: AMZN)
  13. Topgolf, a unit of Topgolf Callaway Brands Corp (NYSE: MODG)
  14. Fox Nation, a unit of Fox Corporation (NASDAQ: FOX)
  15. E.l.f Beauty Inc (NYSE: ELF)
  16. Keystone Light, a unit of Molson Coors Beverage Company (NYSE: TAP)
  17. YouTube Shorts, a unit of Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)
  18. Instagram, a unit of Meta Platforms
  19. HP Instant Ink, a unit of HP Inc (NYSE: HPQ)
  20. Clinique, a unit of The Estee Lauder Companies (NYSE: EL)
Fastest Growing Brands, Gen Z

  1. Kraft, a unit of The Kraft Heinz Company (NYSE: KHC)
  2. NYX Professional Makeup
  3. Holland America Line, a unit of Carnival Corporation (NYSE: CCL)
  4. Modelo Especial, distribution rights in the U.S. from Constellation Brands (NYSE: STZ)
  5. ChatGPT
  6. Clinique
  7. Keystone Light
  8. Planet Fitness (NYSE: PLNT)
  9. Google Workspace
  10. Fox Nation
  11. Canva
  12. Dyson
  13. Pottery Barn, a unit of Williams-Sonoma (NYSE: WSM)
  14. Google Pixel
  15. Dollar General (NYSE: DG)
  16. Hulu, a unit of The Walt Disney Company (NYSE: DIS)
  17. Crocs (NASDAQ: CROX)
  18. YouTube TV
  19. Victoria's Secret (NYSE: VSCO)
  20. Cadillac, a unit of General Motors Company (NYSE: GM)
Fastest Growing Brands, Millennials:

  1. ChatGPT
  2. Shein
  3. Coke Zero Sugar
  4. Twitter
  5. Apple TV, a unit of Apple Inc (NASDAQ: AAPL)
  6. Facebook
  7. Major League Soccer
  8. Starry
  9. HP Instant Ink
  10. Waze
  11. Natural Light, a unit of Anheuser-Busch InBev (NYSE: BUD)
  12. Kate Spade, a unit of Tapestry Inc (NYSE: TPR)
  13. PayPal Credit, a unit of PayPal Holdings (NASDAQ: PYPL)
  14. Porsche
  15. Discovery+, a unit of Warner Bros. Discovery (NASDAQ: WBD)
  16. Amount
  17. Sport Clips
  18. Fox
  19. Tommy Hilfiger, a unit of PVH Corp (NYSE: PVH)
  20. US Cellular (NYSE: USM)
Fastest Growing Brands, Gen Xers:

  1. Zelle
  2. ChatGPT
  3. Harley-Davidson (NYSE: HOG)
  4. StubHub
  5. Jeep
  6. Booking.com (NASDAQ: BKNG)
  7. Grubhub
  8. Twisted Tea
  9. Hilton (NYSE: HLT)
  10. Starry
  11. Microsoft Excel
  12. Nerds Candy
  13. Ticketmaster, a unit of Live Nation Entertainment (NYSE: LYV)
  14. Instagram Reels
  15. Apple iMessage
  16. Ralph Lauren (NYSE: RL)
  17. Sheetz
  18. Duckhorn Vineyards (NYSE: NAPA)
  19. Tesla Inc (NASDAQ: TSLA)
  20. Southwest Airlines
Fastest Growing Brands, Baby Boomers:

  1. Southwest Airlines
  2. Lipton, joint venture between Pepsi and Unilever (NYSE: UL)
  3. Google Services
  4. Ruffles
  5. YouTube Shorts
  6. Nestle Pure Life Water
  7. Gain, a unit of Procter & Gamble Company (NYSE: PG)
  8. Zaxby's
  9. CVS CarePass, a unit of CVS Health Corporation (NYSE: CVS)
  10. Diet Pepsi
  11. Captain Morgan, a unit of Diageo plc (NYSE: DEO)
  12. Panasonic
  13. Aquafina
  14. Ikea
  15. Best Western
  16. Zelle
  17. Haagen-Dazs
  18. Mayo Clinic
  19. Google Maps
  20. Meta
Why It's Important: ChatGPT ranks number one for 2023 and scored a top five ranking among all the age demographics, except for Baby Boomers. Parent company OpenAI also was the seventh fastest growing brand, which comes after Microsoft Corporation MSFT took a $10 billion stake in the company in January.

The Starry beverage from Pepsi makes appearances on several of the lists as does Zelle, which is owned by several large banking companies.

Major League Soccer ranks as a fast growing brand among Millenials, which comes with Apple having the exclusive streaming rights to the soccer league and superstar Lionel Messi joining the league in 2023.

Meta Platforms also performed well on the list with Meta, Facebook and Instagram all taking spots on the lists.

The same could be said for Alphabet with its YouTube and Google brands showing up on multiple lists and seeing strong growth across different age demographics.

Electric vehicle company Tesla also finds its way onto the list of fastest growing brands amongst Gen Xers, ranking 19th. The company was not on any of the top growth brands in last year's poll.