In the world of the social media platform of Twitter (TWTR  ), both businesses and creators will be able to choose to have a "professional account," which will provide tools for their profiles, the ability to obtain content promotion through advertisements, and the potential to take advantage of Twitter's future e-commerce attempts.

Twitter has not yet put out various types of profiles for businesses, although it has launched various monetization choices for tweeters.

Twitter categorizes those who utilize the platform for any sort of work purpose as "professionals." In order to be eligible for a professional account, Twitter users should have little to no background of going against community guidelines and be authentic users (proven to be no fictional, parody, or pet accounts).

While not every user has the ability to go from a regular to a professional account at this time, users will soon be able to discover a Twitter for Professionals account through the Home timeline. It is always possible to go back to a regular account after switching to a professional one. Users can do this by going to "edit profile," then "edit professional profile," then "switch account type." Since it can be challenging to tell the difference between a business or creator account, it is always possible to switch between the two.

Twitter has additionally made it known (specifically in its FAQ) that only pre-made Twitter accounts can be changed into professional ones. The professional profiles essentially showcase the nature of the profile (what type of professional that the users identify as), as well as what is most significant to them.

With these professional accounts, users will have the chance to grow and to build their presences on the platform of Twitter as a whole. Twitter for Professionals is an option that is provided on the platform of Twitter in order to provide both businesses and creators the opportunity to build and strengthen their online presences.