Uber Technologies (UBER  ) announced on Tuesday that it plans to partner with the alcohol marketplace company, Drizly, over a deal of $1.1 billion in stock and cash. Eventually, Drizly will become one with the Uber Eats app while also remaining as its own entity, as Drizly wants to stand alongside of Uber Eats while remaining in competition with other companies.

The most crucial aspects of Uber that Drizly desires to take advantage of include its in-class routing technology and consumer base. Because of the nature of this significant collaboration, delivery drivers from Uber will be presented with more opportunities to make money, as well as to expand upon its rewards and subscription programs.

"Wherever you want to go and whatever you need to get, our goal at Uber is to make people's lives a little bit easier. That's why we've been branching into new categories like groceries, prescriptions, and now, alcohol," said Uber CEO Dara Khosrowshahi, in a press release.

With the combination of these two services, the hope is that the Uber app will be used more frequently, especially with Uber Eats.

Khosrowshahi reported that the delivery services have already been rising at "extraordinary rates," experiencing a more than 300% growth rate within the year. One key reason that Uber Eats has collaborated with Drizly is that it desires to compete with other companies such as GrubHub (GRUB  ) and DoorDash (DASH  ).

In addition to expanding upon its taking on of Drizly, Uber Eats has expressed interest in its delivery aspect, in that it will partner with the company, Nimble, in order to gain visibility in the area of prescription medication. The company also recently acquired Postmates, which added to its consumer base.

Uber Eats' level of competition and high demand to level up will surely keep its status on top, no matter how strong or fierce the competition may be from other delivery companies. Its collaboration with Drizly will only prove Uber Eats to be more successful in expanding its reach.