Affirm Holdings Inc
What Happened: Affirm's move places it in direct competition with established players like Klarna and PayPal
Affirm's launch coincides with the UK government's plan to regulate BNPL services to ensure consumer protection. Levchin supports these efforts, noting, "We welcome regulation that is thoughtful...but also knows how not to be too cumbersome on the end-customer."
Authorized by the Financial Conduct Authority, Affirm's UK service will offer interest-free and interest-bearing monthly payment options.