Visa Inc. (V  ), the global payments technology company, recently outlined its strategic priorities and growth levers at the Morgan Stanley Technology, Media & Telecom (TMT) Conference. Group President of Global Markets, Oliver Jenkyn, provided a comprehensive overview of the company's direction and focus areas, emphasizing Visa's commitment to driving core consumer payments, expanding new flows business, and enhancing value-added services.

Steady and Sustained Growth

Jenkyn reported consistent growth across Visa's global operations, with the U.S. market showing steady month-over-month and quarter-over-quarter growth since March of the previous year. This pattern of stable growth is mirrored globally, with variations in different markets but overall stability in the company's fiscal Q1 and Q2.

Regional Opportunities and Challenges

Visa's regional strategy is tailored to the unique needs and opportunities of each market. In Latin America, the focus is on cash displacement, with significant progress in markets like Mexico, where over 50% of purchase volume is still in cash. Visa's investment in Prosa is expected to elevate technology capacity in Mexico and serve as a platform for selling value-added services.

In the Central Europe, Middle East, and Africa (CEMEA) region, the company has tripled the number of acceptance locations in the past three years, emphasizing the importance of basic infrastructure in cash displacement. The Gulf states present opportunities in consumer payments, remittances, and value-added services, particularly in risk and identity solutions.

Asia Pacific is a diverse market with a focus on cash displacement, innovation, and B2B transactions. Visa's partnership with Sumitomo Bank in Japan and discussions with Tencent in China highlight the company's innovative approach and commitment to growth in the region.

In Europe, Germany represents a sophisticated market with significant cash usage, providing a substantial opportunity for growth. Visa's acceptance and transaction growth in the country have been impressive, signaling potential for further expansion.

North America's Untapped Potential

Despite high penetration of electronic transactions in the U.S., Jenkyn believes there is still considerable room for growth in North America. The focus is on increasing usage by encouraging consumers to use their cards more frequently and in more merchant categories. Innovations like tap-to-pay have changed consumer behavior, leading to a decline in cash transactions for small purchases.

Competitive Positioning and Value-Added Services

Visa's competitive positioning relies on a mix of factors, including people, strategy, brand, innovation, a balance of global and local (Glocal), and technology/security. The company's bespoke approach to major deals and partnerships is tailored to the specific needs of clients in each market.

Value-added services (VAS) are a key growth driver for Visa, with the company positioning itself as a solution provider for the complex and growing demands of payment services. The acquisition of Pismo and the development of RTP Prevent are examples of Visa's commitment to expanding its VAS offerings.

Real-Time Payments and Cross-Border Travel

Visa's partnership with the FedNow program for real-time payments is evolving, with the company actively participating in the conversation around real-time payment networks globally. Cross-border travel continues to show healthy growth, with spending in certain corridors exceeding pre-pandemic levels, indicating a robust recovery and potential for further growth.

Capital One and Discover Acquisition

Visa's relationship with Capital One (COF  ) remains important, with a focus on credit card services. The potential acquisition of Discover (DFS  ) by Capital One is seen as an opportunity for increased competition, which Visa welcomes as a catalyst for improvement.