WarnerBros. Discovery (NASDAQ: WBD) has launched a collaboration with the blockchain company of Eluvio to come out with "Lord of the Rings: The Fellowship of the Ring" NFTs.
There will be two types of Lord of the Rings NFTs that fans will be able to pick from. Warner Bros.and Eluvio will be minting 10,000 copies of the Mystery Edition, which will each cost around $30. A total of 999 copies of the Epic Edition will be coming out at $100 each, with three location menus of The Shire, Rivendell, and Mines of Moria.
Every NFT contains a 4K copy of the original 2001 Lord of the Rings movie in addition to behind-the-scenes scenes, stills, and exclusive assets that have been influenced by the movie.
"The core digital assets themselves, not just the token, are on the blockchain," Eluvio CEO Michelle Munson informed Decrypt. "They're both owned and attested to and all of the streaming that you'll see with the film is authorized and distributed from blockchain."
"Warner Bros. Home Entertainment is setting a new bar for innovation in the distribution of home movies by demonstrating the potential of web3 for consumer engagement, digital supply chain transformation, and new business opportunities," stated Munson regarding the potential of these new NFTs.

These types of NFTs in particular will provide users the chance to observe film scenes in a similar fashion that one would view on a BluRay DVD. The NFTs basically grant users access to a digital-only version of the DVD along with other features such as the wand of Gandalf. Gandalf's wand is an augmented reality feature that can be scanned with a QR code and viewed in different apps or live settings.
Users will be able to purchase Lord of the Rings NFTs with a credit card, USDC on Solana or Ethereum, Ethereum, or Bitcoin. Ultimately, this new NFT opportunity will help users feel more connected to the digital world in a way that stretches their imaginations, and influences them to be more drawn to the film industry as a whole.
"It will be easy to miss that it's actually using Web3 or NFTs under the hood, and that is by design," said Jessica Schell, Warner Bros.' EVP and General Manager of Warner Bros. Discovery Home Entertainment. "We think the initiative has implications as a potential new way to handle movie distribution directly to our fans."