In 2022, Warner Bros. (T  ) plans to release ten or more films that are created strictly for HBO Max, further pressuring the movie theater industry's recovery from the coronavirus pandemic. WarnerMedia CEO Jason Kilar stated that "motion pictures matter and will continue to matter" in support of the company's streaming exclusive move.

Although more conventional styles of theatrical releases will still be an integral aspect of WarnerMedia, Kilar stated that at-home viewing is on the rise and will continue to be a popular aspect of the film industry in general.

"The motion picture format absolutely matters and it matters in a number of ways," Kilar offered in a statement. "It matters in theaters...They also matter at home and, absolutely, in terms of the response that we've gotten not just from that title but from all of our day in day titles. We feel very good about the response that consumers have given it in the home."

Kilar also stated that he does not envision the movie industry "going back to the way the world was in 2015, 2016, or 2017," during which there was a 75- to 90-day waiting period before a film was actually released in the home. Warner Bros. has already revealed that it will move more toward a 45-day waiting period before the titles are released in the home, which will likely attract more viewers.

Moreover, Kilar predicted that Hollywood will "see this industry continue to evolve and innovate in ways that work for not only for consumers and fans but also for our business partners," during a conference call following the company's quarterly earnings.

WarnerMedia revealed that distribution plans for 2022 films would be taken one at a time, on a film-by-film basis. Kilar suggested that the studio is more so planning a 45-day window for films that are first successful in theaters while simultaneously, Warner Bros. will increase the number of HBO Max originals.

Although the entertainment industry will surely never be the same as it was since the onset of COVID-19, the virus has also propelled the movie industry into a new phase, which is watching movies from the comfort of one's own home. This particular phase has particularly led Warner Bros. to produce more than ten films exclusively for the HBO Max release in 2022, which will, in turn, cause viewers to feel a bit more comfortable with viewing new releases from the home rather than the full-on experience in the theaters.