As "social distancing" continues in the midst of the fast-spreading coronavirus, industries that rely upon brick-and-mortar customer purchases and in-store experiences have been hit the hardest. However, industries that are largely online and tech-related, or produce hygiene products, have been able to weather the pandemic.
More specifically, antiseptic labels, medical suppliers, canned food brands, and at-home entertainment companies seem to have been profiting the most from the situation at hand, since these have been seen as conducive to effectively countering the virus while remaining remote.
For example, A Clorox
Interestingly, demand for household cleaning brands is so high that some brands are entirely shying away from wielding coronavirus as a marketing tool, so as to quell demand creation. Allen Adamson, founder of the marketing firm Metaforce said that this, in addition to the fact that the Food and Drug Administration is hyper-aware of any product advertising that isn't backed by a clinical study, means such brands "don't need more demand creation." He also said: "They're already having to run factories 24/7 to keep up with demand."
Any company that forms an integral part of what people refer to as the "homebody economy," fortified by a strong "Netflix and chill" culture, has been doing well. That means Netflix
On the other hand, entertainment services or venues involving large congregations or gatherings of people have been hit extremely hard, with trade body U.K. Hospitality reporting a 7% drop in sales at bars and clubs in the past week itself. Even though young people are not included in the at-risk group for coronavirus, the need to practice social distancing and fear of infecting an older loved one has kept youths at bay and at home.
Vox's Matthew Yglesias wrote: "In other words, stocks fall not because bad things have happened to companies but because there is good reason to believe that bad things will happen in the future." Rising stocks might not be an accurate indicator of how these companies will perform in the long run (or if people are buying more Netflix subscriptions), but it does reveal that investors think Zoom's, Netflix's, or Peloton's short-term outlook is bright and profitable.
Thus, any industry that has potential to become integrated into this homebody economy, and will become "staples" in this increasingly remote economy, is likely to experience upside in the waning conditions of the current economy.