YouTube
Some of the key features of the YouTube Shorts are: ability to record with music, a multi-segment camera to string multiple video clips together, and control speed settings. More features have yet to be added, and the system is already competing with other big video platforms such as TikTok and Instagram's
Quite similar to TikTok in the aspect of filming and music, it is nevertheless lacking in certain areas that TikTok has always had. TikTok, unlike YouTube Shorts, has an automatic sound-syncing feature that makes the program so user-friendly. TikTok also has a wider variety of special effects, such as green screen. YouTube Shorts is simply a way to access and create content on a platform that is already familiar to users.
"There's a two-way door where we're building a short-form video ecosystem. You can take a step forward into YouTube or even YouTube Music in the foreseeable future. And then from YouTube, you could also initiate creation into Shorts. That bridging of ecosystems, I think is an important part of this," said YouTube Short's Group Product Manager, Todd Sherman, in a blog post.
Sherman believes that the creation of this particular video system will outdo others because users want to connect more to the larger scheme of YouTube. There is, however, still much competition among YouTube Shorts, TikTok, and other key rivals. TikTok still has many features that YouTube Shorts does not. But in the end, YouTube Shorts may change itself to properly compete with other video systems, thus making it the most preferable option. But for now, it is still up in the air regarding whether YouTube Shorts has the potential to come up against its competitors.