The age of generative AI is upon us, and YouTube wants to make the most of it. The Alphabet Inc.-owned
What Happened: Google subsidiary YouTube has revealed new generative AI features that allow users to clone famous singers using hums and text prompts.
YouTube has already seeded a feature called Dream Track to a few creators, allowing them to generate 30-second YouTube Shorts that mimic famous artists. The streaming giant has already signed up nine artists - Charlie Puth, Demi Lovato, Sia, and Louis Bell, among others.
YouTube has built Dream Track for Shorts and Music AI Tools in collaboration with Google DeepMind.
"I'm extremely excited and inspired... YouTube has been a great partner in outlining their approach to AI and understands the need to work together to develop this technology responsibly," Puth said.
YouTube's demonstration has a text prompt, "A ballad about how opposites attract, upbeat acoustic," that creates music in Puth's style.
Or, if you like the R&B genre, you can say "A sunny morning in Florida, R&B" to generate a T-Pain song.
You can also hum with a text prompt to create an even better version, from beatboxing to drum loops.
YouTube uses a music generation model called Lyria, developed by Google DeepMind. Just like AI-generated images and videos, YouTube says AI-generated music will also carry a SynthID watermark to ensure that it has been created using AI.
