Zoom (ZM  ), the name that's replaced teleconferencing as a verb, is on a mission to remain relevant even as the days of social distancing draw to a close. To that end, the company made Zoom Apps and its new virtual events platforms more widely available to all its users.

From whiteboarding to gaming to project management, the company promises these new third-party integrations will boost collaboration, engagement, and productivity within the Zoom meeting experience.

"Zoom Apps are a critical component in Zoom's transition from an app to a platform by enabling seamless integration of third-party apps within Zoom," said Zeus Kerravala, Principal Analyst of ZK, in a release. These new third-party integrations, says Kerravla, will empower users "to accomplish more with video communications."

Zoom Apps launched under the name Zapps back in October. These Zapps differ from the other 1,500 apps available on the Zoom marketplace. While most apps on the marketplace bring Zoom to other apps, Zoom Apps bring other apps to Zoom meetings, often with a single click.

There are 50 such Apps available at launch. The Asana app aims to streamline the process of planning and running meetings. Dropbox Spaces allows you to share a digital workspace with colleagues before, during, and after Zoom meetings. Dot Collector and Survey Monkey will offer real-time feedback in the form of polling data, enabling easier collaboration while boosting productivity and engagement. Awkward silences before Zoom calls can now be filled with laughter thanks to the integration of Ellen DeGeneres' endlessly meme-able game "Heads Up!"

Zoom hopes the new apps will expand Zoom's functionality, particularly for their longstanding enterprise customers, and enable better collaboration as the workplace continues to digitize. Ross Mayfield, product lead for Zoom Apps, told ZDNet that efforts to open Zoom Apps to any developer remain ongoing and that future releases are already in the pipeline.

Zoom events will also be easier to plan as of Wednesday. The offering, launched in May, aims to recreate the conference experience online by allowing users to build an event hub where they can link to scheduled events, sell tickets and even manage registration.

"The past year truly changed the way we connect, learn, work and attend events," Wei Li, head of Zoom Events, told ZDNet. "The hybrid model is here to stay. Zoom Events is a perfect solution for this evolving landscape."